"Premium" gyms (like LifeTime) are for everyone, and that's the problem. They have thousands more members than they should, and most men pay "premium" prices for a gym that simply isn't worth the price.
At Hardwood House, we believe quality requires scarcity. We operate on a strict membership cap. We are a Sanctuary, a Garden. We handle the logistics behind the scenes so all you have to do is show up, let go, and reconnect with your friends.
Golf has its courses. Tennis has its clubs. Martial arts has its dojos. Basketball has Hardwood House.
We are building the home basketball deserves:
NBA-Standard Hardwood: Two full courts using the exact hardwood courts and hoops used in the NBA.
Reliable Play: Scheduled, efficient, no BS pickup games organized into 3 levels: Invite-Only, Competitive, & Casual.
Longevity: A space where basketball evolves with you - competitions and classes designed for men to compete without the injury risk.
Why do the gyms on the market look nothing like the gyms we trained in as athletes? At Hardwood House, we will have a gym designed for athletes, not grandmas.
Train: Always available squat racks, dumbbells, open turf lanes for sled work, and ample movement space.
Classes: Daily workout classes for our members - designed by NBA trainers specifically for adults who want to be durable and athletic.
Recover: Cold plunges, hot tubs, and saunas - shared with 500 members, not 9,000 like. at LifeTime.
We are closer to a country cub than a gym. Our locker room is the same size as LifeTime's, yet you will share it with 10x less men.
"The Lounge": A country-club-inspired sanctuary where you can enjoy scheduled meal prep, watch the game, or test your swing on a golf simulator over a beer. This is more than a workout facility; it's a hub to grow your circle and hang around men with similar goals.
The Courts: Two NBA-hardwood courts | 12+ hoops | Daily pickup | Shooting guns | Always open hoops
The Training: 8 squat racks | 4 dedicated 25-yard turf sled lanes | Full gym for athletes
The Amenities: Country-club style locker room | 6-person cold plunge | 8-person hot tub | 12-person sauna
The Access: 10–20x fewer members than the average LifeTime | NBA members & investors
Pricing
Initiation Fee: $500 (one-time)
General Membership: $325 per month (Paid Monthly)
Unlimited access to Courts, Gym, Locker Room, Recovery, Pickup, & Classes
Executive Membership: $450 per month (Paid Annually)
Adds a Permanent Locker with Name Plate, Daily Laundry Service, and Executive Lounge Access
Coming Soon to Buckhead.
Targeting a flagship location within 15 minutes of Buckhead.
(404) 293-8198
We are building a limited group of Founding Members who will shape the culture of our Flagship Location.
Please share a bit about yourself and we'll follow up personally.
